Wednesday, February 1, 2012

importance of using internet in our media house as a means of communictaion

 Rupert Murdoch is an Austaria American Media Mogul. He is  also  the founder and  Chairman , CEO of Newscorparation, the world's second-largest media conglomerate.


Due to his commitmet and aim of changing the world though the media in  April13, 2005  ,Rupert Murdoch  meet and made a speech to the American Society of Newspaper Editors  where by he talked about different challanges facing print media houses to operate effectively and change the world  as well as giving out the suggestion to overcome them.

His speech was based on the role of newspaper in the new world of digital , Murdoch said in this era of digitally there  are so many challenges facing  print media and some orbituaries are  are introduction of  new technology people do not have reading culture especial young people but also they change a way of accessing information where by most of them use internet.


''We need to realize that the next generation of people in accessing news information ,whether from newspaper or  any other source have differebt set of expectaion about the kind of news they will get,when and  how they will get it,where they will get it from and who they will get from' said Murdoch'


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